Strengthening Market Linkages in Ghana
THEME: Facilitating Links from Rural to Urban Parts of a Supply Chain
DATE: Monday, March 28
TIME: 2:45 PM
LOCATION: Ballroom 3
Ghana’s rising per-capita income, rapid urbanization, and changing consumer tastes are driving increased demand for poultry, eggs, and staple foods – all of which call for a much-needed increase in supply of maize, soy, and rice. Finance is a key constraint that must be addressed in order for domestic suppliers to meet changing urban demand. USAID-FinGAP’s approach to the finance challenge involves stimulating and strengthening relationships between value chain actors via a variety of tools and methodologies, including partnership structuring, targeted Business Advisory Services, and virtual and in-person platforms for engagement. In this session, participants will learn how the BAS market can be used to triangulate the needs of strategic investors, producers and sources of finance, and how events and informational tools can be leveraged to expose financial service providers to new clients and unlock capital for actors with smaller financing needs. The session will also highlight a partnership model employed by the Uganda Value Added Maize Alliance which is strengthening backward and forward linkages of intermediate supply chain managers, including lessons learned for incentivizing productivity and post-harvest improvements that generate economic and social value across system actors.
Conference organized by Connexus - © 2016